Final frame · The ROI
OOframe
Create your own brand, manufactured in-store.
- Made in store
- Final frames, ISO 12870
- White label
Service platform for responsible eyewear
Make your frames in front of your customers.
A printer in your store, a 3D generator that designs the frame for you, and the frame is made right before the wearer's eyes. Your own brand, the wearer's morphology, your lead time. No longer a supplier: a workshop on your sales floor.
◆1,000 stores equipped
◆Final frames, ISO 12870
◆Made in store
minutesService OOframe Temporary frameAbout ten
minutesService OOtrace
Equipped or partner retail chains. 1,000 stores installed.
The OOmade ecosystem
One machine, a whole ecosystem
You're not buying equipment, you're opening a manufacturing workshop. Every service works for you, in one place, on your sales floor.
OOmadeA service platform for responsible eyewearEco-CSR
Final frameOOframeCreate your own brand, manufactured in-store.
The ROITemporary frameOOtraceFix your customer's glasses in about ten minutes.
LoyaltyPrototypeOOprotoLet customers try on a frame that doesn't exist yet.
The decisionGoodiesOOlibKeep your machine running every day.
Day to dayHumanitarianOOcareA second life for dormant lenses.
The commitmentThe networkVision MinuteThe network that brings wearers to you.
TrafficWhat the machine makes
Three services, three moments in the sale
Temporary frame · Loyalty
OOtrace
Fix your customer's glasses in about ten minutes.
- About ten minutes
- Their own lenses
- Even non-customers
Prototype · The decision
OOproto
Let customers try on a frame that doesn't exist yet.
- Tried before ordering
- A few grams of PLA
- Works with your suppliers
Awards
WinnerSilmo d'Or 2024
NomineeSilmo RSE 2026
The ROI
OOframe, the service that creates your own brand in store.
The final frame, designed around the wearer's morphology and made in front of them in ISO 12870-certified PETG. Not an adapted catalog model: a frame that didn't exist before they walked into your store.
The frame doesn't carry our name.
It carries yours.
This is where the return on investment happens: you no longer resell a supplier's margin, you make your own product. Full white label, from the shape to the custom engraving on the temples.
Final frames, lenses fitted, worn every day.
The journey, in three steps
Coming soonMeasure
Facial morphology measurement. Pupillary distance, bridge width, temple length: the frame starts from the wearer's measurements, not from a standard size.
Choose
Shape, color, finish, customization. The customer sees their model on the screen and modifies it with you, live.
Make
Printing starts in front of them. They watch their frame come to life: it's the moment they'll tell everyone about.
Three frames straight out of an in-store machine, finished and fitted with lenses.
Loyalty
OOtrace, the service that helps your customer out in about ten minutes.
A broken frame, intact lenses. You scan the shape of a lens, remake the frame, and the customer leaves with their own lenses the same day, even if they've never bought from you.
In France, since 1st January
0
broken frames. That's one every 19 seconds: a wearer who, today, leaves their optician without an immediate solution.
OOmade estimate: 1,600,000 breakages a year in France.
And it's the gateway to OOframe: 30 to 40% of the wearers you help out come back to order a final frame. The repair builds loyalty; the final frame brings in revenue.
Scanner
The customer's lens serves as the template, and a smartphone is all it takes to capture its shape. No supplier reference to track down, no model to order.
Model
The front redraws itself to the exact shape of the lens, even an asymmetrical one. You have nothing to draw: you just approve.
About ten minutes, while the customer waits or does some shopping. You refit their original lenses and they walk out able to see. And they know who they owe it to.
The decision
OOproto, the service that lets customers try on a frame that doesn't exist yet.
In made-to-measure eyewear, the prototype already exists, but it is often made elsewhere and then shipped to the store. The fitting waits on a workshop and a courier, and the customer has to come back another day. With OOproto, the prototype is printed during the sale: the customer wears it, looks in the mirror, approves the shape.
The order only goes out once the geometry is approved, and it goes to your usual supplier. OOproto doesn't replace your made-to-measure offer: it brings the prototype back into your store, where the sale is made.
On the left, the prototype printed during the appointment; on the right, the designer frame ordered afterwards, once the shape was approved.
The customer doesn't leave to “think it over”
A shape you can hold in your hand is no longer just an idea. The decision is made while the customer is engaged, not three weeks later over the phone.
The quote gets signed the same day
Today, fittings depend on a workshop and a courier: the customer has to come back, and the conversion rate collapses on that one extra trip. You remove the most fragile appointment in the whole journey.
The frame's sign-off proof
Just as a printer has the proof approved before starting the press. The customer wears the prototype, and the order goes out with an approved geometry. A remake costs more than a few grams of PLA.
Sizes you won't find on display
Very narrow, very wide or asymmetrical faces, children, strong prescriptions. You no longer have customers try on “roughly the right size”: you print the right one.
The only OOmade service that works for your other suppliers
Every other service in the ecosystem produces what you sell. This one sells what you buy elsewhere: a designer frame, an acetate piece, a special order. The prototype doesn't compete with the final frame; it removes the doubt that stood in the way of ordering it.
And when the customer prefers the shape they've just tried on, you already know how to make it: that's OOframe.
Day to day
OOlib, the service that keeps your machine running every day.
A growing library of printable objects. Between two frames, the machine doesn't sit idle: it makes what you used to order in order to sell it, and things you didn't sell at all.
This is the service that changes the nature of the investment. A printer that runs twice a week is a service. A printer that runs every day is a production station.
Eyeglass cases
Custom hard cases with the store's name, shaped to the frame, in your brand's color.
Cords and chains
Printed links, custom end pieces, adjusted lengths. The best-selling accessory in the category, made on demand.
Display accessories
Seasonal decorations for the year's key retail moments: Halloween, Christmas, New Year, Valentine's Day, sales. Your window changes with the calendar, without ordering a thing.
Sports clips
Retainers, straps, adapters for helmets or goggles. An immediate answer to a request you turn down today.
Workshop and eye exam
Holders, templates, adjustment parts, refraction accessories. You make your own tools, your own way.
Customer goodies
Branded items, key rings, welcome gifts. Your marketing comes out of your own machine.
Purpose
OOcare, the commitment that gives lenses a second life.
OOmade is committed to making sure lenses that have already been used in a first pair of glasses don't end up in the trash. Collected, identified and reused on humanitarian missions with partner NGOs.
This isn't a service you buy, and it isn't an option in your contract. It's a commitment we carry, as opportunities arise. You can take part if you wish: it's open, with no obligation at all.
Are you an NGO that collects or distributes optical equipment? Write to us: that's exactly what we're looking for.
Lunettes Espoir mission, Morocco, June 2026, with Maddad Al Wissal and the Al Karam association. Photos published with the families' permission.
Subscribing to OOmade means supporting OOcare.
Not to be confused
OOcare is humanitarian. The low footprint of the process is a different matter.
Both are true, and they don't mix. OOcare gives lenses a second life, on missions, with associations. Material responsibility, on the other hand, applies to every frame you sell, mission or not.
Making where you sell
No transportation, no overstock, no unsold items. A frame is only manufactured when it is sold.
PETG for the final frame
Recyclable technical polyester, ISO 12870-certified for everyday wear. This is OOframe's material.
Bio-based PLA for repairs
Corn-starch based and deliberately short-lived: just long enough to remake the final eyewear. This is OOtrace's material.
Traffic
Vision Minute, the network that brings wearers to you.
A wearer breaks their frame, looks for an immediate fix, and finds the nearest store equipped with OOmade. It's a repair directory, and you're listed because you know how to make frames.
The traffic it brings doesn't come from your customer base: these are wearers who had no reason to walk through your door, and who leave fully equipped.
The consumer website for emergency repairs
What equipped opticians say
Real quotes, not slogans
All genuine, collected from active stores.
“The service is great because we can do a repair in 15 minutes, customer feedback is exceptional, and we're the only ones doing it in town. We do it for every glasses wearer in the area, even those who aren't our customers.”KrysDieppe · CC Auchan
“30 to 40% of the people we help come back for a final frame. Personally, I enjoy making a 3D frame much more than digging through a big box full of temples, and it's more rewarding too.”KrysStrasbourg · Bourgeois
“We put the printer in the middle of the store. People are drawn to it, watch it running and ask us questions. It has a real wow effect.”Lynx Optique You DoClaira · CC Carrefour
“It's an offer that sets us apart from the competition. Having the printer in the window, showing off a new technology, gets people asking questions.”KrysRodez · Gambetta
“I recommend it! Customers are very satisfied. People are starting to talk about it.”Le Collectif des LunetiersGrand-Fort-Philippe
“A great tool for customers with strong prescriptions who can't do without their glasses!”VisiopolisVilleneuve-lès-Maguelone
Request a demo
Come and see a frame come out of the machine.
That's the only demo that counts, and it takes about ten minutes. In your store, or at a trade show where we exhibit.
